I first met Ben Ruttner (DJ B-Roc) through my sister at our high school in New Hampshire. He was a freshman who wore big t-shirts and sold mix tapes out of his backpack. At the time he was the only DJ in our school. He was also probably the only serious entrepreneur. (All the drug dealers I knew smoked way more than they sold, and everybody else mostly just worked at a bagel shop or hung around the parking lot at the video store.) From his personal mix tape circuit, to packed talent shows, to being a junior DMC finalist, Ben had way more hustle then your average 14 year old dude. He’s 21 now, and living in New York City. The hustle hasn’t stopped, and the music has only gotten better. B-Roc is like Rick Rubin and Russell Simons all at once, a gifted music maker with a mind for the business that I know must go way beyond his years. If in 20 years we’re all downloading Chinese Reggae to an invisible chip in our third ears, I bet B-Roc will have something to do with it.

You just opened up a studio in Chinatown, right?

Yeah. It’s exciting, man. “Heavy Roc Music.” I’m in here every day, and the place is fully operational now [...]

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