In just two decades, the movement of hip-hop has emerged from the old school to serve in the army of capitalist theory. The result is a booming multimedia industry dedicated to defining and glamorizing the fabricated life-style known as 'Thug Life.' According to theory, if 'gangsta rap' proves profitable, make all rappers into gangstas and your profit won't know imits. Expanding on that idea, record labels became crime syndicates, MCs became Dons and contemporaries began having each other whacked left and right, while positive hip-hop retreated to the underground.

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